CEE Animation

Re-branding project for Central Europe's animation platform.

The logotype is a clean marque and its first letter is designed to be reminiscent of a human eye. This is a play on words: CEE is pronounced “see” and animation is a visual medium. It also looks like the grapheme Č, a letter specific to Central and Eastern European languages.

The identity has a cool and contemporary look. High contrasts ensure that colors really pop!