The visual identity of the event contains a semantic unification of the urban and natural. Orthogonal and square shapes represent urban cultural heritage, and rounded, more organic forms, represent natural cultural heritage. The mission of the creative sector is to unite these two into a single message that addresses stakeholders in the field of cultural tourism.
The colorful image of the event holds references to the typical Slovenian iconography and in combination with a modern typographic selection speaks about the coexistence of traditional and modern. The mood of the dynamic sign is positive, and indicates synergistic and development-oriented agenda.