Institute of Pathology

Brand identity for Slovenia's leading pathology institute.

We’ve built the brand identity from the ground up. Our aim was to make the Institute’s services more accessible to the general public.

A brand architecture was implemented: each diagnostic department and laboratory received its own emblem that symbolizes its function and clearly positions it inside the visual structure of the Institute.

The visual identity was used across a variety of mediums, including the website, signage, prescription notes, reports, and T-shirts.