Brand identity and packaging design for Madres, a maker of sustainable cosmetics driven by a respect for the environment.

Madres products are made on a small scale from carefully selected natural ingredients. We’ve developed a minimal look to highlight the zero waste essence of the brand.

Recycled paper was chosen for the packaging, following the environmentally-conscious philosophy of Madres. It’s made from materials that would have otherwise been discarded in the industrial process, such as citruses, corn, olives, coffee, kiwis, hazelnuts and almonds. The packaging is nature-friendly and biodegradable.